Craig Birrell – Partner, HR Tech Unified

Craig brings over two decades of experience in HRIS, Payroll, and Workforce Management transformation projects across Australia, New Zealand, and international markets. His career spans consulting, operations leadership, and client-side program management, giving him a unique ability to bridge strategy with day-to-day execution.

Craig has successfully led numerous Dayforce implementations and optimisations, with a strong focus on ensuring payroll compliance, operational efficiency, and end-user adoption. Craig is known for his calm leadership style, practical problem-solving, and ability to win trust from both executives and frontline teams. He ensures that technology projects deliver not just on configuration, but also on long-term operational value.